KEARNEY, NE (August 5, 2025)– The Nebraska Beef Council’s long-running airport advertising campaign continues to be an effective way to reach a captive, targeted audience of consumers traveling to and from Nebraska. This effort showcases the state’s high-quality beef production and encourages visitors to enjoy a great beef meal during their stay.
Now in it’s fourth year, the campaign includes large-format banners at Nebraska’s two largest airports: Omaha’s Eppley Airfield and the Lincoln Airport. These placements strategically coincide with peak travel times to maximize visibility and impact among out-of-state visitors.
In June, banners welcomed over 100,000 College World Series attendees arriving in Omaha. The College World Series is one of the state’s largest annual events, drawing fans from across the country to Omaha each summer.
Starting in August, banners will also be featured in the Lincoln Airport during the Husker football and volleyball seasons. These fall events bring thousands of fans into the capital city, providing an ideal opportunity to reinforce Nebraska’s reputation as a premier beef-producing state.
“Use of the billboards is a great strategy because the timing and locations coincide with thousands of consumers passing through,” said Rosemary Anderson-Vinton, member of the Nebraska Beef Council Board of Directors. “I love the idea of beef being one of the first things a visitor, or a person coming home, sees when they arrive in Nebraska. It’s a great example of how our staff gets the most ‘bang for the buck’ to inspire travelers to enjoy beef.”
As travel to Nebraska continues to grow, so does the opportunity to connect with hungry consumers. In 2024, Eppley Airfield set a new annual record with 5,277,326 travelers, according to the Omaha Airport Authority. The Nebraska Beef Council is leveraging this rise in passenger traffic by continuing its strategic airport advertising campaign. These ads not only showcase Nebraska pride and the state’s reputation for high-quality beef, but also serve as a timely reminder for travelers to enjoy a delicious beef meal during their visit.
“Our goal is to ensure Nebraska remains recognized as a leader in quality beef production,” said Adam Wegner, Director of Marketing for the Nebraska Beef Council. “Our airport banners allow us to convey that message in an effective way.”
By placing these messages in front of a captive audience during high-traffic times, the Nebraska Beef Council is maximizing its investment in consumer advertising and extending its reach beyond traditional media channels.
