DENVER, CO – The American Wool Council, a division of the American Sheep Industry Association (ASI), is proud to announce the launch of the Reimagine Wool Digital Poster Contest, a nationwide call for creative thinkers, designers, students, and industry professionals to help unlock the untapped potential of American wool.
Each year, millions of pounds of U.S. wool–especially wool greater than 25 microns–is undervalued or goes unused. This contest invites participants to submit a digital poster that showcases an innovative use, a fresh twist on an existing product, or a new method of processing coarse wool. The goal: spark practical solutions and elevate the value of this miracle fiber.
Top Prize: $1,000 + Networking Opportunities
Finalists will be featured at the ASI Convention in Reno, NV on January 28-30, 2026 where industry leaders will select a winner.
Deadline for Entries: January 1, 2026. Submissions must be original, visually compelling and clearly communicate the proposed idea. Posters should be designed for a printable display that showcases a more sustainable and circular wool economy.
Who Should Enter?
Agriculture students and educators
Designers, engineers and entrepreneurs
Wool producers and processors
Sustainability advocates and fiber artists
Anyone passionate about rural innovation and circular design
“This contest is more than a competition–it’s a movement to reimagine the future of American wool,” said Amy Benz, Wool Council member and contest organizer. “We’re looking for bold new ideas that can help bring value to growers.”
For full guidelines, inspiration, and entry instructions, visit https://www.sheepusa.org/
Contact: Amy Benz
Email: amy.benz.1@gmail.com
Website: https://www.sheepusa.org/
