“Taste What Pork Can Do” is the new National Pork Board campaign tagline.
It’s designed to highlight pork as a versatile, flavorful, nutrient-rich protein that works in a wide variety of meals. The campaign focuses on:
Pork as a “carrier food” — pairs well with grains, veggies, and global flavors
Modern meal inspiration, not just traditional cuts
Health, convenience, and creativity in the kitchen
Reintroducing consumers to pork with fresh ideas and science-based nutrition info
