LOUISVILLE, Ky. | AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, introduced MF Always Running, a new maintenance program from Massey Ferguson, designed to help farmers achieve better control of ownership costs, reduce uncertainty and stay productive during critical work windows.
Available on all model year 2026 Massey Ferguson® S Series tractors, MF Always Running combines a three-year, 3,000-hour factory warranty; scheduled maintenance; and a 48-hour loaner commitment into one standard program. It is designed to simplify ownership and help ensure consistent uptime without additional contracts or upcharges.
“MF Always Running is about helping customers achieve better peace of mind and cost of ownership with their equipment,” said Derek Reusser, senior marketing manager of tractors for Massey Ferguson North America. “By making warranty coverage, maintenance and dealer support standard, we are helping farmers focus on their operation and make the most of every opportunity in the field.”
Meeting the Challenges of Modern Farming
With constrained operating windows, higher input expenses and limited capacity for unplanned interruptions, farmers continue to face significant operational pressures. MF Always Running is purposefully designed to support farmers by providing a dependable solution they can rely on through straightforward coverage and dealer managed service.
“MF Always Running helps take the guesswork out of tractor ownership,” Reusser said. “By building warranty coverage, maintenance and dealer-managed support into the tractor, we are giving operators confidence that their equipment is ready when timing matters most.”
The MF Always Running program includes:
- Predictable costs through a three-year, 3,000-hour factory warranty with scheduled maintenance included
- Guaranteed uptime with a 48-hour loaner commitment if covered repairs require extended service time
- Built-in support with maintenance and service coordinated by the local Massey Ferguson dealer
The program is designed to help operators stay focused on their operation while minimizing disruptions caused by service scheduling or unexpected repair expenses.
Learn More
Farmers attending the National Farm Machinery Show can visit the AgRevolution and AGCO booth, 7801 in the South Wing, to learn more about the MF Always Running program and how it supports predictable ownership and dependable uptime.
For more information about MF Always Running, visit www.masseyferguson.com or contact a local Massey Ferguson dealer.
