CLIVE, Iowa —The Iowa Pork Producers Association has named Hope Brecht as its new Consumer Outreach Director. Brecht will lead consumer engagement efforts, with a focus on youth programming and outreach at the Iowa State Fair Pork Tent.
In this role, Brecht will help connect consumers to pork production through educational experiences and hands-on programming, with an emphasis on reaching both youth already involved in agriculture and those less familiar with the industry.
Originally from Belle Plaine, Iowa, Brecht graduated from Iowa State University in 2022 with a degree in agricultural communications. Following graduation, she worked as a communications specialist for the Coalition to Support Iowa’s Farmers, where she collaborated with industry partners, including Iowa Pork.
“Hope’s time with the Coalition to Support Iowa’s Farmers provided her with hands-on experience working alongside livestock farmers,” said Pat McGonegle, CEO of the Iowa Pork Producers Association. “She brings valuable experience that will strengthen our consumer and youth outreach efforts.”
Brecht’s interest in agriculture was sparked through her involvement in the National FFA Organization, where she served as an Iowa state officer. Her experiences helped shape her passion for connecting consumers with agriculture and highlighting the importance of the pork industry in Iowa.
“I’m excited to join the Iowa Pork Producers Association and be part of a team that is doing meaningful work for Iowa’s pork producers,” Brecht said. “I look forward to creating opportunities for youth and consumers to learn more about pork production and to share that story at events like the Iowa State Fair.”
Since starting her role, Brecht has already been involved in youth programming initiatives and is looking forward to engaging with fairgoers at the Pork Tent this summer.
