Farmers Business Network (FBN®) has announced the spin-off of its crop protection sourcing and first mile logistics subsidiary as a new independent company, Global Crop Solutions (GCS). The separation creates two distinct companies, each positioned to accelerate growth and better serve customers in their respective markets.
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Farmers Business Network (FBN) will expand its operations as an open, asset-light digital marketplace for farmers and ranchers, providing its 120,000+ farmer members with farm inputs & supplies, financial services, and data-driven intelligence.
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Global Crop Solutions (GCS) launches as an independent supplier of crop protection products, leveraging its leading registration portfolio to serve the full spectrum of wholesale and retail agricultural channels. GCS will continue to offer its products to FBN members on the FBN marketplace as a seller.
This strategic move sharpens FBN’s focus on its core mission: making family farms more profitable by being the leading digital one-stop shop for farmers for goods, services, capital, and digital insights needed to run their farms. As a new independent entity, GCS is now positioned to become a key supplier to all retailers, cooperatives, and distributors, free from previous channel constraints.
“This separation marks a pivotal moment for FBN, allowing us to operate as a pure technology platform dedicated to bringing farmers more choice, savings, and convenience,” said Diego Casanello, CEO of FBN. “By digitalizing the distribution and retail of goods, capital, and services and opening our network to more sellers and financial partners, we are solving one of the hardest problems for innovators in ag: cost-efficient market access to the farm gate.”
FBN and GCS will maintain a strategic commercial relationship. GCS will continue as a key seller on the FBN marketplace, ensuring FBN members retain access to trusted and exclusive brands like Willowood USA® while providing GCS with continued access to FBN’s high-growth digital channel.
Source: Farmers Business Network
